It’s 2020 and businesses, large to small, are still overwhelmed by Instagram, Twitter, Facebook, Pinterest, Google+, YouTube & TikTok when it comes to knowing what to do and what not to do when using these sites for business.

A marketing plan is a significant portion of your business plan. It’s purpose is to identify your ideal target market and how you'll reach it. To create an effective marketing plan, you need to answer important questions about your goals, your business vision, and your strengths and weaknesses, so you can develop a marketing plan to support your overall business plan and mission.

Knowing and incorporating the different types of content into your digital marketing strategy can help your brand stand out. The right combination of content types paired with strong creative execution will elevate your brand so that you’re telling your brand story consistently and efficiently, ultimately creating a brand experience for your customers.